According to a 2022 survey, more than half (53 percent) of U.S. consumers read the product descriptions in social media posts to learn more about the brand. In addition, 45 percent of respondents considered it important for brands to respond to social media comments. Moreover, more than one-third (35 percent) said they had purchased a brand's product after seeing a livestream on social media.
Consumer behaviors and opinions on social media content in the United States in 2022
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Jungle Scout. (June 16, 2022). Consumer behaviors and opinions on social media content in the United States in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1334617/consumer-behaviors-and-opinions-social-media-content-us/
Jungle Scout. "Consumer behaviors and opinions on social media content in the United States in 2022." Chart. June 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1334617/consumer-behaviors-and-opinions-social-media-content-us/
Jungle Scout. (2022). Consumer behaviors and opinions on social media content in the United States in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1334617/consumer-behaviors-and-opinions-social-media-content-us/
Jungle Scout. "Consumer Behaviors and Opinions on Social Media Content in The United States in 2022." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/1334617/consumer-behaviors-and-opinions-social-media-content-us/
Jungle Scout, Consumer behaviors and opinions on social media content in the United States in 2022 Statista, https://www.statista.com/statistics/1334617/consumer-behaviors-and-opinions-social-media-content-us/ (last visited November 21, 2024)
Consumer behaviors and opinions on social media content in the United States in 2022 [Graph], Jungle Scout, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/1334617/consumer-behaviors-and-opinions-social-media-content-us/
