During a survey among advertising buyers in Latin America published in mid-2023, approximately 80 percent of respondents said they wanted to advertise on social media in the following 12 months. Around 70 percent mentioned search engines, while programmatic and online retail media were cited by about 56 and 55 percent of the interviewees, respectively. It was forecast that Latin America's digital ad spend will grow by nearly 20 percent to almost 26 billion U.S. dollars in 2024.
Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023
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Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023
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Consumidor Moderno. (February 26, 2024). Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1334610/media-advertisers-digital-ads-latin-america/
Consumidor Moderno. "Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023." Chart. February 26, 2024. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1334610/media-advertisers-digital-ads-latin-america/
Consumidor Moderno. (2024). Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1334610/media-advertisers-digital-ads-latin-america/
Consumidor Moderno. "Paid Digital Media Where Advertisers Most Wanted to Insert Advertisements in The following 12 Months in Latin America as of June 2023." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1334610/media-advertisers-digital-ads-latin-america/
Consumidor Moderno, Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023 Statista, https://www.statista.com/statistics/1334610/media-advertisers-digital-ads-latin-america/ (last visited March 16, 2025)
Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America as of June 2023 [Graph], Consumidor Moderno, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1334610/media-advertisers-digital-ads-latin-america/
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