Global revenue of Imperial Brands' NGP segment 2021-2024

Published by
Eloïse Trenda,
Dec 19, 2024

The combined revenue of Imperial Brands' next-generation products has increased in recent years. The revenue was measured at almost 330 million British pounds in 2024. Imperial Brands' main next-generation brand is blu, an e-cigarette brand that has a strong position in various markets.

Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds)

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Release date

December 2024

Region

Worldwide

Survey time period

2021 to 2024

Special properties

Figures have been rounded

Supplementary notes

NGP is Next Generation Products (vapor, heated tobacco, and oral nicotine).

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Topics

E-cigarettes and vaping in the United KingdomTobacco industryElectronic cigarettes (E-cigarettes) in the U.S.Electronic cigarettes in FranceSmoking in the UK
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