According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed 628 U.S. dollars in 2023. Forecasts suggest a 95 percent increase in this figure by 2027, amounting to approximately 1,224 dollars.
Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027
(in U.S. dollars)
Characteristic
Average sales per buyer in U.S. dollars
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eMarketer, & Insider Intelligence. (October 23, 2023). Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer, und Insider Intelligence. "Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars)." Chart. October 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer, Insider Intelligence. (2023). Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer, and Insider Intelligence. "Average Retail Social Commerce Sales per Buyer in The United States in 2020, 2023, and 2027 (in U.S. Dollars)." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer & Insider Intelligence, Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars) Statista, https://www.statista.com/statistics/1334493/social-commerce-sales-per-capita-us/ (last visited July 22, 2024)
Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars) [Graph], eMarketer, & Insider Intelligence, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1334493/social-commerce-sales-per-capita-us/