Social media shopping behaviors in the U.S. 2021

During a 2022 survey, 56 percent of U.S. consumers said they preferred social media shopping because it was easier and faster than traditional e-commerce channels. In addition, 70 percent of respondents said they would rather check the social media app directly than go to a third party website. Finally, about six out of ten shoppers in the U.S. felt the "buy now" button was necessary when shopping on social networks.