During a 2022 survey, 56 percent of U.S. consumers said they preferred social media shopping because it was easier and faster than traditional e-commerce channels. In addition, 70 percent of respondents said they would rather check the social media app directly than go to a third party website. Finally, about six out of ten shoppers in the U.S. felt the "buy now" button was necessary when shopping on social networks.
Adoption level of selected social media shopping behaviors in the United States in 2021
Characteristic
Strongly disagree
Somewhat disagree
Neutral
Somewhat agree
Strongly agree
I prefer to shop on social media because it's easier and faster compared to traditional eCommerce
10%
8%
27%
22%
34%
The 'buy now' button is a necessity when I want to purchase via social media
10%
6%
23%
21%
40%
I prefer to check directly on the app (not third party website)
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The Influencer Marketing Factory. (January 5, 2022). Adoption level of selected social media shopping behaviors in the United States in 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1334456/social-media-shopping-behaviors-us/
The Influencer Marketing Factory. "Adoption level of selected social media shopping behaviors in the United States in 2021." Chart. January 5, 2022. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1334456/social-media-shopping-behaviors-us/
The Influencer Marketing Factory. (2022). Adoption level of selected social media shopping behaviors in the United States in 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1334456/social-media-shopping-behaviors-us/
The Influencer Marketing Factory. "Adoption Level of Selected Social Media Shopping Behaviors in The United States in 2021." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1334456/social-media-shopping-behaviors-us/
The Influencer Marketing Factory, Adoption level of selected social media shopping behaviors in the United States in 2021 Statista, https://www.statista.com/statistics/1334456/social-media-shopping-behaviors-us/ (last visited November 13, 2024)
Adoption level of selected social media shopping behaviors in the United States in 2021 [Graph], The Influencer Marketing Factory, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/1334456/social-media-shopping-behaviors-us/