YouTube is U.S. consumers' most trusted social network for product search and purchase. According to a 2022 survey, about six in ten respondents found this channel more or less trustworthy for social commerce. Meta's Facebook and Instagram platforms came in second place.
Most trusted social media platforms for finding and purchasing products in the United States in 2022
Characteristic
Share of respondents
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Jungle Scout. (June 16, 2022). Most trusted social media platforms for finding and purchasing products in the United States in 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1334441/most-trusted-social-networks-for-social-commerce-us/
Jungle Scout. "Most trusted social media platforms for finding and purchasing products in the United States in 2022." Chart. June 16, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1334441/most-trusted-social-networks-for-social-commerce-us/
Jungle Scout. (2022). Most trusted social media platforms for finding and purchasing products in the United States in 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1334441/most-trusted-social-networks-for-social-commerce-us/
Jungle Scout. "Most Trusted Social Media Platforms for Finding and Purchasing Products in The United States in 2022." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/1334441/most-trusted-social-networks-for-social-commerce-us/
Jungle Scout, Most trusted social media platforms for finding and purchasing products in the United States in 2022 Statista, https://www.statista.com/statistics/1334441/most-trusted-social-networks-for-social-commerce-us/ (last visited July 27, 2024)
Most trusted social media platforms for finding and purchasing products in the United States in 2022 [Graph], Jungle Scout, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/1334441/most-trusted-social-networks-for-social-commerce-us/