A survey conducted in 2021 showed that 51 percent of advertising companies in Japan collect information on online advertisements via Excel after downloading it from the management panel of each advertising medium. At the same time, almost 40 percent of surveyed companies stated to use a reporting tool from an outside company.
Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021
Characteristic
Share of respondents
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Digital InFact. (August 23, 2021). Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1334410/japan-leading-reporting-tools-online-advertisements/
Digital InFact. "Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021." Chart. August 23, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1334410/japan-leading-reporting-tools-online-advertisements/
Digital InFact. (2021). Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1334410/japan-leading-reporting-tools-online-advertisements/
Digital InFact. "Most Common Reporting Tools Used by Advertising Companies for Online Advertisements in Japan as of August 2021." Statista, Statista Inc., 23 Aug 2021, https://www.statista.com/statistics/1334410/japan-leading-reporting-tools-online-advertisements/
Digital InFact, Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021 Statista, https://www.statista.com/statistics/1334410/japan-leading-reporting-tools-online-advertisements/ (last visited August 24, 2024)
Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021 [Graph], Digital InFact, August 23, 2021. [Online]. Available: https://www.statista.com/statistics/1334410/japan-leading-reporting-tools-online-advertisements/