Leading ways of handling online advertisements among advertising companies Japan 2021

Published by Statista Research Department, Sep 22, 2022
A survey conducted in 2021 showed that almost 60 percent of advertising companies in Japan let their in-house advertising operations division take care of online advertising tasks. At the same time, almost 40 percent of surveyed companies resorted to outsourcing.

Most common ways of handling online advertisements among advertising companies in Japan as of August 2021

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Sources

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Release date

August 2021

Region

Japan

Survey time period

June to August 2021

Number of respondents

253 respondents

Special properties

among advertising companies; multiple answers possible

Method of interview

Online survey

Supplementary notes

*The category includes cases in which outsourcing is used for parts of the task or is used temporarily.

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Statistics on " Digital advertising in Japan "

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Overview

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Advertising categories

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Leading companies

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Cookie regulation

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Digital advertising audience

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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