Embedded insurance: high interest by generation in the U.S. 2021

Published by Statista Research Department, Nov 1, 2024
Generation Z and millennial bank customers in the United States were more likely to be interested in receiving bank-embedded insurance offers than their older counterparts. For instance, 66 percent of millennial bank customers were interested in any type of insurance offer based on their transaction history, whereas only 24 percent of baby boomer or senior bank customers said the same.

Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation

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Sources

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Release date

June 2021

Region

United States

Survey time period

March 12 to 15, 2021

Number of respondents

3,551 respondents

Special properties

consumers with primary bank accounts at national banks, credit unions, community banks, or digital-only banks

Supplementary notes

According to the source, bridge Millennials were between the ages 33 and 42.

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