Generation Z and millennial bank customers in the United States were more likely to be interested in receiving bank-embedded insurance offers than their older counterparts. For instance, 66 percent of millennial bank customers were interested in any type of insurance offer based on their transaction history, whereas only 24 percent of baby boomer or senior bank customers said the same.
Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation
Genration
Baby boomers and seniors
Generation X
Bridge millennials
Millennials
Generation Z
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PYMNTS. (June 15, 2021). Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334374/embedded-insurance-interest-by-generation-usa/
PYMNTS. "Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation." Chart. June 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334374/embedded-insurance-interest-by-generation-usa/
PYMNTS. (2021). Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334374/embedded-insurance-interest-by-generation-usa/
PYMNTS. "Share of Digital and Traditional Bank Customers Highly Interested in Bank-embedded Insurance Options in The United States in 2021, by Generation." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1334374/embedded-insurance-interest-by-generation-usa/
PYMNTS, Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1334374/embedded-insurance-interest-by-generation-usa/ (last visited July 22, 2024)
Share of digital and traditional bank customers highly interested in bank-embedded insurance options in the United States in 2021, by generation [Graph], PYMNTS, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1334374/embedded-insurance-interest-by-generation-usa/