Embedded insurance: reasons for interest among bank customers in the U.S. 2021

Published by Statista Research Department, Nov 1, 2024
Both digital and traditional bank customers in the United States were interested in receiving bank-embedded insurance offers due to the convenience factor. For instance, 49.2 percent of digital bank customers were interested because it is an easy and convenient way to get this type of protection and 48.9 percent of customers with a traditional primary bank account said the same.

Reasons digital and traditional bank customers were interested in bank-embedded insurance in the United States in 2021

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Release date

June 2021

Region

United States

Survey time period

March 12 to 15, 2021

Number of respondents

3,551 respondents

Special properties

consumers with primary bank accounts at national banks, credit unions, community banks, or digital-only banks

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