A survey carried out in the United States in 2021 showed that a significant number of consumers opted for online platforms when having to purchase big-ticket items. The main factor influencing the choice of a digital platform over another was convenience (19.3 percent), while another driving factor was lower prices (17.7 percent).
Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021
Characteristic
Share of consumers
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PYMNTS. (October 7, 2021). Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334357/big-ticket-online-shopping-drivers-united-states/
PYMNTS. "Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021." Chart. October 7, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334357/big-ticket-online-shopping-drivers-united-states/
PYMNTS. (2021). Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334357/big-ticket-online-shopping-drivers-united-states/
PYMNTS. "Leading Factors Influencing Consumers' Decisions to Shop Online for Big-ticket Items in The United States in 2021." Statista, Statista Inc., 7 Oct 2021, https://www.statista.com/statistics/1334357/big-ticket-online-shopping-drivers-united-states/
PYMNTS, Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021 Statista, https://www.statista.com/statistics/1334357/big-ticket-online-shopping-drivers-united-states/ (last visited July 22, 2024)
Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021 [Graph], PYMNTS, October 7, 2021. [Online]. Available: https://www.statista.com/statistics/1334357/big-ticket-online-shopping-drivers-united-states/