A survey on e-commerce use conducted in June 2022 found that five percent of Singaporean e-commerce users respectively have bought something through classifieds and business messaging. Singaporean e-commerce shoppers rank the lowest in Southeast Asia for alternative e-commerce usage.
Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022
Characteristic
Penetration rate of alternative e-commerce
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conducted among online shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam
Supplementary notes
Survey conducted among consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam who have made an online purchase in the previous year.
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Bain & Company, & Facebook. (September 6, 2022). Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company, und Facebook. "Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022." Chart. September 6, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company, Facebook. (2022). Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company, and Facebook. "Share of E-commerce Users Who Used Alternative E-commerce to Purchase Items Online in Singapore as of June 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company & Facebook, Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022 Statista, https://www.statista.com/statistics/1334341/singapore-alternative-e-commerce-penetration-rate/ (last visited August 24, 2024)
Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022 [Graph], Bain & Company, & Facebook, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1334341/singapore-alternative-e-commerce-penetration-rate/