In 2022, the average e-commerce shopper in Singapore used 10.3 websites for their online shopping. This was an increase compared to the previous year. While Singapore's e-commerce consumer base is relatively small compared to the rest of Southeast Asia, its consumers spend more per transaction than in other Southeast Asian countries.
Number of online platforms used per e-commerce shopper in Singapore from 2021 to 2022
conducted among online shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam
Supplementary notes
Survey conducted among consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam who have made an online purchase in the previous year.
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Bain & Company, & Facebook. (September 6, 2022). Number of online platforms used per e-commerce shopper in Singapore from 2021 to 2022 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1334330/singapore-number-of-online-platforms-used/
Bain & Company, und Facebook. "Number of online platforms used per e-commerce shopper in Singapore from 2021 to 2022." Chart. September 6, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1334330/singapore-number-of-online-platforms-used/
Bain & Company, Facebook. (2022). Number of online platforms used per e-commerce shopper in Singapore from 2021 to 2022. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1334330/singapore-number-of-online-platforms-used/
Bain & Company, and Facebook. "Number of Online Platforms Used per E-commerce Shopper in Singapore from 2021 to 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1334330/singapore-number-of-online-platforms-used/
Bain & Company & Facebook, Number of online platforms used per e-commerce shopper in Singapore from 2021 to 2022 Statista, https://www.statista.com/statistics/1334330/singapore-number-of-online-platforms-used/ (last visited December 20, 2024)
Number of online platforms used per e-commerce shopper in Singapore from 2021 to 2022 [Graph], Bain & Company, & Facebook, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1334330/singapore-number-of-online-platforms-used/
