According to the results of a recent survey conducted in 2022, about four in five Italian consumers belonging to Generation Z stated that they would shop online more during Black Friday and Cyber Monday compared to last year. A similar share of millennial respondents stated the same.
Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna. "Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation." Chart. November 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna. (2022). Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna. "Proportion of Consumers That Will Shop More Online during Black Friday and Cyber Monday in Italy in 2022 Compared to Last Year, by Generation." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna, Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation Statista, https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/ (last visited December 21, 2024)
Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
