According to the results of a recent survey conducted in the United States, the majority of respondents who recently shopped for skin care did that in-store in 2023. Only 11 percent of surveyed participants shopped using their smartphones.
Leading purchase channels for skincare shoppers in the United States in 2023
shoppers who purchased skin care in the last month
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). This question was phrased by the source as follows: "Thinking of the most recent product you bought in each category, where did you purchase the item?"
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Provoke Insights. (October 23, 2023). Leading purchase channels for skincare shoppers in the United States in 2023 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1334290/leading-purchase-channels-for-skin-care-shoppers-in-the-us/
Provoke Insights. "Leading purchase channels for skincare shoppers in the United States in 2023." Chart. October 23, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1334290/leading-purchase-channels-for-skin-care-shoppers-in-the-us/
Provoke Insights. (2023). Leading purchase channels for skincare shoppers in the United States in 2023. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1334290/leading-purchase-channels-for-skin-care-shoppers-in-the-us/
Provoke Insights. "Leading Purchase Channels for Skincare Shoppers in The United States in 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1334290/leading-purchase-channels-for-skin-care-shoppers-in-the-us/
Provoke Insights, Leading purchase channels for skincare shoppers in the United States in 2023 Statista, https://www.statista.com/statistics/1334290/leading-purchase-channels-for-skin-care-shoppers-in-the-us/ (last visited December 20, 2024)
Leading purchase channels for skincare shoppers in the United States in 2023 [Graph], Provoke Insights, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1334290/leading-purchase-channels-for-skin-care-shoppers-in-the-us/
