The minority of Japanese online shoppers made use of live commerce as revealed in a survey conducted in November 2021. The highest share of users was found among female respondents in their thirties, with four percent. The largest user base among men was in the age group 40 to 49 years and 50 to 59 years, with 3.7 percent of respondents in both cohorts having made purchases via livestream commerce.
Share of live commerce shoppers in Japan as of November 2021, by age group and gender
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KDDI Research. (April 22, 2022). Share of live commerce shoppers in Japan as of November 2021, by age group and gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1334278/japan-share-live-commerce-user-by-age-gender/
KDDI Research. "Share of live commerce shoppers in Japan as of November 2021, by age group and gender." Chart. April 22, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1334278/japan-share-live-commerce-user-by-age-gender/
KDDI Research. (2022). Share of live commerce shoppers in Japan as of November 2021, by age group and gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1334278/japan-share-live-commerce-user-by-age-gender/
KDDI Research. "Share of Live Commerce Shoppers in Japan as of November 2021, by Age Group and Gender." Statista, Statista Inc., 22 Apr 2022, https://www.statista.com/statistics/1334278/japan-share-live-commerce-user-by-age-gender/
KDDI Research, Share of live commerce shoppers in Japan as of November 2021, by age group and gender Statista, https://www.statista.com/statistics/1334278/japan-share-live-commerce-user-by-age-gender/ (last visited December 22, 2024)
Share of live commerce shoppers in Japan as of November 2021, by age group and gender [Graph], KDDI Research, April 22, 2022. [Online]. Available: https://www.statista.com/statistics/1334278/japan-share-live-commerce-user-by-age-gender/
