According to a survey conducted in Japan in September 2021, almost 41 percent of respondents had a positive impression of television advertisements. The survey showed that television advertisements were more positively regarded than online video advertisements, although the impression of online video advertisements changed depending on the device people used.
Impression of video advertisements in Japan as of September 2021, by device
Characteristic
Positive
Negative
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Carta Communications. (February 28, 2022). Impression of video advertisements in Japan as of September 2021, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications. "Impression of video advertisements in Japan as of September 2021, by device." Chart. February 28, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications. (2022). Impression of video advertisements in Japan as of September 2021, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications. "Impression of Video Advertisements in Japan as of September 2021, by Device." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications, Impression of video advertisements in Japan as of September 2021, by device Statista, https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/ (last visited July 22, 2024)
Impression of video advertisements in Japan as of September 2021, by device [Graph], Carta Communications, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
