According to a survey conducted in Japan in September 2021, almost 49 percent of respondents skip online video advertisements when the advertisement is getting in the way of what they are doing. An almost similar share of respondents stated that they skip advertisements when the advertisement is too long.
Situations in which people skip online video advertisements in Japan as of September 2021
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Share of respondents
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Carta Communications. (February 28, 2022). Situations in which people skip online video advertisements in Japan as of September 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications. "Situations in which people skip online video advertisements in Japan as of September 2021." Chart. February 28, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications. (2022). Situations in which people skip online video advertisements in Japan as of September 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications. "Situations in Which People Skip Online Video Advertisements in Japan as of September 2021." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications, Situations in which people skip online video advertisements in Japan as of September 2021 Statista, https://www.statista.com/statistics/1334208/japan-situations-people-skip-online-video-advertisements/ (last visited July 22, 2024)
Situations in which people skip online video advertisements in Japan as of September 2021 [Graph], Carta Communications, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/1334208/japan-situations-people-skip-online-video-advertisements/