Situations in which people skip online video advertising Japan 2021

Published by Statista Research Department, Jun 19, 2023
According to a survey conducted in Japan in September 2021, almost 49 percent of respondents skip online video advertisements when the advertisement is getting in the way of what they are doing. An almost similar share of respondents stated that they skip advertisements when the advertisement is too long.

Situations in which people skip online video advertisements in Japan as of September 2021

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Sources

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Release date

February 2022

Region

Japan

Survey time period

September 10 to 12, 2021

Number of respondents

6,000 respondents

Age group

15-69 years

Special properties

multiple answers possible

Method of interview

Online survey

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Overview

6

Video advertising

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Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

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YouTube

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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