In 2023, TikTok became the ultimate destination for social commerce in the United States. According to estimates, about 37.4 percent of U.S. TikTok users were buyers on the platform that year. Facebook and Instagram followed, with 36 percent and 34.4 percent of their respective user bases participating in social shopping. Forecasts suggest a continuous rise in the proportion of users engaging in social commerce across these three platforms by 2027.
Share of users purchasing on leading social media platforms in the United States in 2023 and 2027
* Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.
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Insider Intelligence, & eMarketer. (November 1, 2023). Share of users purchasing on leading social media platforms in the United States in 2023 and 2027 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/
Insider Intelligence, und eMarketer. "Share of users purchasing on leading social media platforms in the United States in 2023 and 2027." Chart. November 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/
Insider Intelligence, eMarketer. (2023). Share of users purchasing on leading social media platforms in the United States in 2023 and 2027. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/
Insider Intelligence, and eMarketer. "Share of Users Purchasing on Leading Social Media Platforms in The United States in 2023 and 2027." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/
Insider Intelligence & eMarketer, Share of users purchasing on leading social media platforms in the United States in 2023 and 2027 Statista, https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/ (last visited December 22, 2024)
Share of users purchasing on leading social media platforms in the United States in 2023 and 2027 [Graph], Insider Intelligence, & eMarketer, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/
