Number of stores of Melon Fashion Group 2023, by brand

Published by Statista Research Department, Dec 4, 2024

Out of 923 stores the Russian apparel retailer Melon Fashion Group had at the end of 2023, most were of the brands Zarina and Befree. Each of the company's brands targets a different group of consumers. For example, Befree specializes in clothing for young people, while Sela focuses on fashion goods for mothers and children. Apart from Russia, the retailer is present in several other countries in Eastern Europe and Central Asia.

Number of retail stores of Melon Fashion Group in 2023, by brand

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Release date

July 2024

Region

Russia

Survey time period

2023

Supplementary notes

Including own and franchise stores.

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