Approximately 63.5 million shoppers in the United States were estimated to purchase on Facebook in 2022, making it the most widely used platform for social commerce in the North American country. Forecasts suggest that both Facebook and Instagram will remain at the forefront of social shopping in the U.S. in the coming years, with over 69 million and 47 million shoppers, respectively, by 2025.
Number of buyers in leading social media platforms in the United States in 2022 and 2025
(in millions)
* Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.
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Insider Intelligence. (September 12, 2022). Number of buyers in leading social media platforms in the United States in 2022 and 2025 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1334089/number-social-buyers-united-states-by-platform/
Insider Intelligence. "Number of buyers in leading social media platforms in the United States in 2022 and 2025 (in millions)." Chart. September 12, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1334089/number-social-buyers-united-states-by-platform/
Insider Intelligence. (2022). Number of buyers in leading social media platforms in the United States in 2022 and 2025 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1334089/number-social-buyers-united-states-by-platform/
Insider Intelligence. "Number of Buyers in Leading Social Media Platforms in The United States in 2022 and 2025 (in Millions)." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1334089/number-social-buyers-united-states-by-platform/
Insider Intelligence, Number of buyers in leading social media platforms in the United States in 2022 and 2025 (in millions) Statista, https://www.statista.com/statistics/1334089/number-social-buyers-united-states-by-platform/ (last visited December 21, 2024)
Number of buyers in leading social media platforms in the United States in 2022 and 2025 (in millions) [Graph], Insider Intelligence, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1334089/number-social-buyers-united-states-by-platform/
