When shopping for home furniture online, consumers very frequently end up having second thoughts, pulling out of a transaction and leaving the order incomplete. In the third quarter of 2024, 83 percent of the baskets created on desktop devices worldwide did not result in a completed order, and 90 percent of those created on cellphones either. The product category that suffered the most from last-minute order cancellations was home furniture.
Home furniture e-commerce
Despite suffering from comparatively high cart abandonment rates, furniture is being bought online quite regularly in various markets. In the second quarter of 2023, the share of consumers making monthly online purchases of home and garden products in the UK and the US stood at 27% and 31% respectively. This indicates a substantial market for online home furniture shopping. But why do shoppers like browsing for home furniture? In a survey conducted in the US, 48% of respondents reported ease of purchase as the main reason for shopping for furniture online, with 31% citing free delivery as a driving factor.
Cart abandonment rate in selected categories worldwide as of 3rd quarter 2024, by device
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Salesforce Research. (November 25, 2024). Cart abandonment rate in selected categories worldwide as of 3rd quarter 2024, by device [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1334030/cart-abandonment-rate-by-category-and-device/
Salesforce Research. "Cart abandonment rate in selected categories worldwide as of 3rd quarter 2024, by device." Chart. November 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1334030/cart-abandonment-rate-by-category-and-device/
Salesforce Research. (2024). Cart abandonment rate in selected categories worldwide as of 3rd quarter 2024, by device. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1334030/cart-abandonment-rate-by-category-and-device/
Salesforce Research. "Cart Abandonment Rate in Selected Categories Worldwide as of 3rd Quarter 2024, by Device." Statista, Statista Inc., 25 Nov 2024, https://www.statista.com/statistics/1334030/cart-abandonment-rate-by-category-and-device/
Salesforce Research, Cart abandonment rate in selected categories worldwide as of 3rd quarter 2024, by device Statista, https://www.statista.com/statistics/1334030/cart-abandonment-rate-by-category-and-device/ (last visited December 30, 2024)
Cart abandonment rate in selected categories worldwide as of 3rd quarter 2024, by device [Graph], Salesforce Research, November 25, 2024. [Online]. Available: https://www.statista.com/statistics/1334030/cart-abandonment-rate-by-category-and-device/
