The brand Goop by Gwyneth Paltrow was the leading celebrity skincare brand in 2022, with a share of voice of nearly 43 percent when analyzing the brand mentions in the United States, the United Kingdom, and France. Hailey Bieber's brand rhode ranked second, followed by the brand Supergoop!.
Leading celebrity skincare brands in selected countries in 2022, by share of voice
Characteristic
Share of voice*
Goop/Gwyneth Paltrow
42.9%
rhode/Hailey Bieber
21.6%
Supergoop!/Maria Sharapova
8.4%
KEYS Soulcare/Alicia Keys (e.l.f. Beauty)
5.9%
KKW Beauty*/Kim Kardashian
5.5%
JLO Beauty/Jennifer Lopez
3.8%
Humanrace/Pharell Williams
2.5%
KORA Organics/Miranda Kerr
1.8%
florence by Millie/Millie Bobby Brown
1.6%
SKN by LH/Lori Harvey
1.1%
Created with Highcharts 7.2.2Share of voice*42.9%42.9%21.6%21.6%8.4%8.4%5.9%5.9%5.5%5.5%3.8%3.8%2.5%2.5%1.8%1.8%1.6%1.6%1.1%1.1%Goop/Gwyneth Paltrowrhode/Hailey BieberSupergoop!/Maria SharapovaKEYS Soulcare/Alicia Keys (e.l.f. Beauty)KKW Beauty*/Kim KardashianJLO Beauty/Jennifer LopezHumanrace/Pharell WilliamsKORA Organics/Miranda Kerrflorence by Millie/Millie Bobby BrownSKN by LH/Lori Harvey
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Figures were rounded. * To determine the popularity of the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, United States, and United Kingdom, considering only English mentions on social medias, blogs, and forums. *The brand underwent a rebranding and it is now known as SKKN.
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Synthesio. (July 6, 2022). Leading celebrity skincare brands in selected countries in 2022, by share of voice [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1333997/leading-celebrity-skincare-brands-by-share-of-voice/
Synthesio. "Leading celebrity skincare brands in selected countries in 2022, by share of voice." Chart. July 6, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1333997/leading-celebrity-skincare-brands-by-share-of-voice/
Synthesio. (2022). Leading celebrity skincare brands in selected countries in 2022, by share of voice. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1333997/leading-celebrity-skincare-brands-by-share-of-voice/
Synthesio. "Leading Celebrity Skincare Brands in Selected Countries in 2022, by Share of Voice." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1333997/leading-celebrity-skincare-brands-by-share-of-voice/
Synthesio, Leading celebrity skincare brands in selected countries in 2022, by share of voice Statista, https://www.statista.com/statistics/1333997/leading-celebrity-skincare-brands-by-share-of-voice/ (last visited February 19, 2025)
Leading celebrity skincare brands in selected countries in 2022, by share of voice [Graph], Synthesio, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1333997/leading-celebrity-skincare-brands-by-share-of-voice/
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