Spending on advertising and marketing activities for the 2022 elections in Brazil amounted to nearly 1.2 billion Brazilian reals as of September 22, 2022. Candidates running for the country's Presidency invested around 60 million reals in activities such as ad content production for radio and TV, digital advertising, and mobilization acts, among others. Brazil's political campaign started on August 16, 2022 and will last until the day before the elections in October. By then, ad spending is expected to increase further.
Advertising spending for the 2022 election cycle in Brazil, by type of candidate
(in million Brazilian reals)
Characteristic
Spend in million Brazilian reals
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Figures were rounded.
Data has been calculated by Statista adding private and public funds spent on the following advertising and marketing activities/channels: webpages creation, sponsored online content, events, jingles' production, radio and TV (or video) content production, stickers/buttons, sound truck, newspapers and magazines, flyers and similars, mobilization acts.
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Statista. (September 22, 2022). Advertising spending for the 2022 election cycle in Brazil, by type of candidate (in million Brazilian reals) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1333988/political-ad-spend-in-brazil-by-type-of-candidate/
Statista. "Advertising spending for the 2022 election cycle in Brazil, by type of candidate (in million Brazilian reals)." Chart. September 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1333988/political-ad-spend-in-brazil-by-type-of-candidate/
Statista. (2022). Advertising spending for the 2022 election cycle in Brazil, by type of candidate (in million Brazilian reals). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1333988/political-ad-spend-in-brazil-by-type-of-candidate/
Statista. "Advertising Spending for The 2022 Election Cycle in Brazil, by Type of Candidate (in Million Brazilian Reals)." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1333988/political-ad-spend-in-brazil-by-type-of-candidate/
Statista, Advertising spending for the 2022 election cycle in Brazil, by type of candidate (in million Brazilian reals) Statista, https://www.statista.com/statistics/1333988/political-ad-spend-in-brazil-by-type-of-candidate/ (last visited July 22, 2024)
Advertising spending for the 2022 election cycle in Brazil, by type of candidate (in million Brazilian reals) [Graph], Statista, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1333988/political-ad-spend-in-brazil-by-type-of-candidate/
