Millennial consumers in Denmark were more interested than their Gen Z counterparts in using smartwatches for payments instead of other options. This according to a survey held among consumers ages 18 to 75 - with "Gen Z" here being defined as the age group 18 to 24 years old. The source claims the use of smartwatches is "on the rise", and could threaten the future use of cash or credit cards. The market share of digital wallets in Denmark increased significantly between 2017 and 2021, and was almost on part with the market share of credit cards in 2021 - although this payment method went through a similar growth during the same timeframe.
Share of respondents in Denmark who prefer to pay with a smartwatch over cash, card, mobile phone, or biometric payment method in the 2nd quarter and 3rd quarter of 2022
Physical means of payment consumers prefer to pay with if all payment methods were available
Supplementary notes
The source adds a total of 14,114 consumers were surveyed and this includes both Klarna users and users who did not use Klarna. It also adds that sample sizes were nationally representative.
The source does not specify the survey method used.
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Klarna. (October 1, 2022). Share of respondents in Denmark who prefer to pay with a smartwatch over cash, card, mobile phone, or biometric payment method in the 2nd quarter and 3rd quarter of 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1333924/smartwatch-payment-preferences-in-denmark/
Klarna. "Share of respondents in Denmark who prefer to pay with a smartwatch over cash, card, mobile phone, or biometric payment method in the 2nd quarter and 3rd quarter of 2022." Chart. October 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1333924/smartwatch-payment-preferences-in-denmark/
Klarna. (2022). Share of respondents in Denmark who prefer to pay with a smartwatch over cash, card, mobile phone, or biometric payment method in the 2nd quarter and 3rd quarter of 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1333924/smartwatch-payment-preferences-in-denmark/
Klarna. "Share of Respondents in Denmark Who Prefer to Pay with a Smartwatch over Cash, Card, Mobile Phone, or Biometric Payment Method in The 2nd Quarter and 3rd Quarter of 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1333924/smartwatch-payment-preferences-in-denmark/
Klarna, Share of respondents in Denmark who prefer to pay with a smartwatch over cash, card, mobile phone, or biometric payment method in the 2nd quarter and 3rd quarter of 2022 Statista, https://www.statista.com/statistics/1333924/smartwatch-payment-preferences-in-denmark/ (last visited December 22, 2024)
Share of respondents in Denmark who prefer to pay with a smartwatch over cash, card, mobile phone, or biometric payment method in the 2nd quarter and 3rd quarter of 2022 [Graph], Klarna, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1333924/smartwatch-payment-preferences-in-denmark/
