In 2022, the celebrity skincare brand KKW Beauty by Kim Kardashian was the most followed on the Instagram app, with approximately 5.5 million followers. The brand florence by Millie ranked second, with almost three million followers.
Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022
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Figures were rounded. To determine the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, the United States, and the United Kingdom, considering only English mentions.
*The brand underwent a rebranding and it is now known as SKKN.
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Synthesio. (July 6, 2022). Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. "Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions)." Chart. July 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. (2022). Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. "Number of Followers of The Leading Celebrity Skincare Brands Worldwide on Instagram in 2022 (in Millions)." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio, Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) Statista, https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/ (last visited July 22, 2024)
Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) [Graph], Synthesio, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
