In 2022, the celebrity makeup brand Huda Beauty was the most followed on the Instagram app, with around 51 million followers. Kylie Cosmetics by Kylie Jenner ranked second, with almost 26 million followers.
Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022
(in millions)
Some figures were rounded.
To determine the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, the United States, and the United Kingdom, considering only English mentions. *The brand underwent a rebranding and it is now known as SKKN.
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Synthesio. (July 6, 2022). Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1333878/number-of-instagram-followers-leading-celebrity-makeup-brands/
Synthesio. "Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions)." Chart. July 6, 2022. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1333878/number-of-instagram-followers-leading-celebrity-makeup-brands/
Synthesio. (2022). Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1333878/number-of-instagram-followers-leading-celebrity-makeup-brands/
Synthesio. "Number of Followers of The Leading Celebrity Makeup Brands Worldwide on Instagram in 2022 (in Millions)." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1333878/number-of-instagram-followers-leading-celebrity-makeup-brands/
Synthesio, Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions) Statista, https://www.statista.com/statistics/1333878/number-of-instagram-followers-leading-celebrity-makeup-brands/ (last visited November 20, 2024)
Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions) [Graph], Synthesio, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1333878/number-of-instagram-followers-leading-celebrity-makeup-brands/
