According to a survey conducted in Japan from October to December 2021, 48 percent of respondents used other devices than TV sets in order to watch television programs because they want to watch the programs at a time they like, regardless of the broadcast time. While many of the more common answers were related to convenience and mobility reasons, three percent of the respondents stated that they resort to other devices because they do not possess a television.
Leading reasons for using other devices than television sets for watching television in Japan as of December 2021
television programs include real-time television, time-shift television, and internet television services (such as TVer, NHK+, and YouTube, etc.); multiple answers possible
Method of interview
Postal questionnaire
Supplementary notes
*Among respondents who had previously answered that they watch television programs with at least one of the following devices: smartphones, mobile phones, PCs, tablet devices, or game consoles.
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NHK Broadcasting Culture Research Institute. (August 1, 2022). Leading reasons for using other devices than television sets for watching television in Japan as of December 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1333842/japan-leading-reasons-other-devices-television-consumption/
NHK Broadcasting Culture Research Institute. "Leading reasons for using other devices than television sets for watching television in Japan as of December 2021." Chart. August 1, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1333842/japan-leading-reasons-other-devices-television-consumption/
NHK Broadcasting Culture Research Institute. (2022). Leading reasons for using other devices than television sets for watching television in Japan as of December 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1333842/japan-leading-reasons-other-devices-television-consumption/
NHK Broadcasting Culture Research Institute. "Leading Reasons for Using Other Devices than Television Sets for Watching Television in Japan as of December 2021." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1333842/japan-leading-reasons-other-devices-television-consumption/
NHK Broadcasting Culture Research Institute, Leading reasons for using other devices than television sets for watching television in Japan as of December 2021 Statista, https://www.statista.com/statistics/1333842/japan-leading-reasons-other-devices-television-consumption/ (last visited December 23, 2024)
Leading reasons for using other devices than television sets for watching television in Japan as of December 2021 [Graph], NHK Broadcasting Culture Research Institute, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1333842/japan-leading-reasons-other-devices-television-consumption/
