During a 2021 survey, 86 percent of responding consumers from Canada and the United States said that a recurring discount would be an incentive for them to share their personal data with a brand or a company; for 22 percent of the respondents, it would be a large incentive.
Attractiveness of incentives to share data according to consumers in Canada and the United States as of August 2021
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BCG. (January 21, 2022). Attractiveness of incentives to share data according to consumers in Canada and the United States as of August 2021 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1333804/attractiveness-incentives-share-personal-data-usa/
BCG. "Attractiveness of incentives to share data according to consumers in Canada and the United States as of August 2021." Chart. January 21, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1333804/attractiveness-incentives-share-personal-data-usa/
BCG. (2022). Attractiveness of incentives to share data according to consumers in Canada and the United States as of August 2021. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1333804/attractiveness-incentives-share-personal-data-usa/
BCG. "Attractiveness of Incentives to Share Data According to Consumers in Canada and The United States as of August 2021." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1333804/attractiveness-incentives-share-personal-data-usa/
BCG, Attractiveness of incentives to share data according to consumers in Canada and the United States as of August 2021 Statista, https://www.statista.com/statistics/1333804/attractiveness-incentives-share-personal-data-usa/ (last visited December 18, 2024)
Attractiveness of incentives to share data according to consumers in Canada and the United States as of August 2021 [Graph], BCG, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1333804/attractiveness-incentives-share-personal-data-usa/
