During a 2021 survey, 31 percent of responding consumers from Canada and the United States stated they were comfortable sharing their data to create personalized advertising. However, 45 percent said they were not.
Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021
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Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021
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The source does not provide information about the type of survey used or the age of respondents. Percentage points exceeding 100 are likely due to rounding.
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BCG. (January 21, 2022). Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021 [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1333798/consumers-comfortable-share-data-personalized-ads-usa/
BCG. "Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021." Chart. January 21, 2022. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1333798/consumers-comfortable-share-data-personalized-ads-usa/
BCG. (2022). Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1333798/consumers-comfortable-share-data-personalized-ads-usa/
BCG. "Share of Consumers Comfortable Sharing Their Data to Create Personalized Advertising in Canada and The United States as of August 2021." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1333798/consumers-comfortable-share-data-personalized-ads-usa/
BCG, Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021 Statista, https://www.statista.com/statistics/1333798/consumers-comfortable-share-data-personalized-ads-usa/ (last visited April 05, 2025)
Share of consumers comfortable sharing their data to create personalized advertising in Canada and the United States as of August 2021 [Graph], BCG, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1333798/consumers-comfortable-share-data-personalized-ads-usa/
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