Trust in companies worldwide 2017-2023

Published by
Julia Faria,
Nov 27, 2024

During a 2023 survey, approximately 59 percent of respondents from over 20 countries worldwide stated that they trusted companies, down from 62 percent a year earlier. For comparison, businesses were more widely trusted than media, which enjoyed the trust of 50 percent of responding consumers in 2023.

Level of trust in companies worldwide from 2017 to 2023

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Release date

January 2024

Region

Worldwide

Survey time period

2017 to 2023

Number of respondents

32,000 respondents

Age group

18 years and older

Special properties

global average including 28 countries

Method of interview

Online interview

Supplementary notes

Figures for years prior to 2023 come from earlier publications.

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