According to a survey conducted in Japan from October to December 2021, 79 percent of respondents aged 16 to 29 years old used smartphones to watch online videos. While the share was almost equally high among those in their thirties and forties, it was considerably lower among older age cohorts.
Most common devices used for watching online videos in Japan as of December 2021, by age group
Characteristic
Smartphone
Television
PC
Tablet device (iPad, etc.)
Mobile phone (other than smartphone)
Game console
Other
I do not watch online videos except for television programs
Online videos excluding television programs watched on platforms such as YouTube, Amazon Prime Video, and Netflix.
Sample size of age groups:
16 to 29 years: n=234
30 to 39 years: n=213
40 to 49 years: n=374
50 to 59 years: n=375
60 to 69 years: n=378
70 years and above: n=587
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NHK Broadcasting Culture Research Institute. (August 1, 2022). Most common devices used for watching online videos in Japan as of December 2021, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1333761/japan-leading-devices-for-watching-online-videos-by-age-group/
NHK Broadcasting Culture Research Institute. "Most common devices used for watching online videos in Japan as of December 2021, by age group." Chart. August 1, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1333761/japan-leading-devices-for-watching-online-videos-by-age-group/
NHK Broadcasting Culture Research Institute. (2022). Most common devices used for watching online videos in Japan as of December 2021, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1333761/japan-leading-devices-for-watching-online-videos-by-age-group/
NHK Broadcasting Culture Research Institute. "Most Common Devices Used for Watching Online Videos in Japan as of December 2021, by Age Group." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1333761/japan-leading-devices-for-watching-online-videos-by-age-group/
NHK Broadcasting Culture Research Institute, Most common devices used for watching online videos in Japan as of December 2021, by age group Statista, https://www.statista.com/statistics/1333761/japan-leading-devices-for-watching-online-videos-by-age-group/ (last visited January 06, 2025)
Most common devices used for watching online videos in Japan as of December 2021, by age group [Graph], NHK Broadcasting Culture Research Institute, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1333761/japan-leading-devices-for-watching-online-videos-by-age-group/
