Cart abandonment rate in online shopping in Japan 2024, by device

Published by C. Diep, Aug 8, 2024

The cart abandonment rate in Japan was the highest among shoppers accessing platforms with mobile devices as of the first quarter of 2024. While 84 percent of online shopping baskets created on mobile devices did not result in completed orders, the share was slightly lower among shoppers using computers.

Share of carts abandoned in online shopping in Japan as of 1st quarter 2024, by device

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Release date

May 2024

Region

Japan

Survey time period

Q1 2024

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Statistics on " B2C e-commerce in Japan "

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Other statistics that may interest you B2C e-commerce in Japan

Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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