In 2021, individuals in the Netherlands with a high formal education bought fashion items online the most (74 percent). By comparison, 67 percent of consumers with medium formal education levels purchased clothes, shoes, and accessories online. Nearly 50 percent of individuals with no or low formal education had the same purchase behavior.
Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by educational level
Characteristic
Share of individuals
Individuals with high formal education
74%
Individuals with medium formal education
67%
Individuals with no or low formal education
49%
Created with Highcharts 7.2.2Share of individuals74%74%67%67%49%49%Individuals withhigh formal educationIndividuals withmedium formal educationIndividuals with noor low formal education
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individuals who purchased online in the last three months;
Supplementary notes
Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The European ICT usage surveys aim to collect and disseminate harmonized and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.
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Eurostat. (September 19, 2023). Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by educational level [Graph]. In Statista. Retrieved February 05, 2025, from https://www.statista.com/statistics/1333493/netherlands-fashion-online-shoppers-by-education-level/
Eurostat. "Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by educational level." Chart. September 19, 2023. Statista. Accessed February 05, 2025. https://www.statista.com/statistics/1333493/netherlands-fashion-online-shoppers-by-education-level/
Eurostat. (2023). Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by educational level. Statista. Statista Inc.. Accessed: February 05, 2025. https://www.statista.com/statistics/1333493/netherlands-fashion-online-shoppers-by-education-level/
Eurostat. "Share of Individuals Who Purchased Clothes, Shoes, and Accessories Online in The Netherlands in 2021, by Educational Level." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1333493/netherlands-fashion-online-shoppers-by-education-level/
Eurostat, Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by educational level Statista, https://www.statista.com/statistics/1333493/netherlands-fashion-online-shoppers-by-education-level/ (last visited February 05, 2025)
Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by educational level [Graph], Eurostat, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1333493/netherlands-fashion-online-shoppers-by-education-level/
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