In 2022, Amazon invested most of its measured-media advertising budget into paid search and paid social media in the United States. The company devoted more than 3.15 billion U.S. dollars to paid search in the country, while advertising on paid social media amounted to nearly 1.1 billion dollars.
Amazon's advertising spending in the United States in 2022, by medium
(in million U.S. dollars)
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Amazon's advertising spending in the United States in 2022, by medium
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The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Amazon's advertising spending in the United States in 2022, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1333466/us-ad-spending-amazon-by-medium/
Advertising Age. "Amazon's advertising spending in the United States in 2022, by medium (in million U.S. dollars) ." Chart. June 26, 2023. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1333466/us-ad-spending-amazon-by-medium/
Advertising Age. (2023). Amazon's advertising spending in the United States in 2022, by medium (in million U.S. dollars) . Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1333466/us-ad-spending-amazon-by-medium/
Advertising Age. "Amazon's Advertising Spending in The United States in 2022, by Medium (in Million U.S. Dollars) ." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1333466/us-ad-spending-amazon-by-medium/
Advertising Age, Amazon's advertising spending in the United States in 2022, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/1333466/us-ad-spending-amazon-by-medium/ (last visited April 18, 2025)
Amazon's advertising spending in the United States in 2022, by medium (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1333466/us-ad-spending-amazon-by-medium/
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