As of the closing days of the Beijing Winter Olympics 2022, over 64 million people worldwide were using the official Olympic website or app to follow updates on the competition. Overall, there were 2.8 billion engagements across Olympic social media platforms, and over 93 million followers across official online networks. Additionally, videos with the hashtag #OlympicSpirit generated over 2.1 billion views on TikTok.
Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022
Characteristic
Values
Users of official Olympic web and app
64m
Engagements across Olympic social handles during Beijing 2022
2.8bn
Growth in Olympics YouTube channel views compared with PyeongChang 2018
58%
Olympic social media followers
93m
Increase in Olympic social media followers
+10m
Video views for the #OlympicSpirit hashtag on TikTok
2.1bn
Live views on the first Olympics Twitch stream
720k
Views of Olympic archive GIFs on Google’s Tenor
178m
Virtual cheers sent by fans to their favourite teams on Olympics.com
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IOC. (February 20, 2022). Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1333459/beijing-winter-olympics-online-usage-interaction/
IOC. "Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022." Chart. February 20, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1333459/beijing-winter-olympics-online-usage-interaction/
IOC. (2022). Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1333459/beijing-winter-olympics-online-usage-interaction/
IOC. "Digital and Social Media Interactions during The Beijing Winter Olympics as of February 19th, 2022." Statista, Statista Inc., 20 Feb 2022, https://www.statista.com/statistics/1333459/beijing-winter-olympics-online-usage-interaction/
IOC, Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022 Statista, https://www.statista.com/statistics/1333459/beijing-winter-olympics-online-usage-interaction/ (last visited November 22, 2024)
Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022 [Graph], IOC, February 20, 2022. [Online]. Available: https://www.statista.com/statistics/1333459/beijing-winter-olympics-online-usage-interaction/
