Effectiveness of personalization in North America 2021, by industry

Published by Statista Research Department, Dec 13, 2023
During a 2021 survey carried out among consumers from North America, 36 percent of respondents described personalization programs run by retailers as effective and 25 percent as extremely effective. For travel companies, the shares stood at 22 percent and nine percent, respectively.

Effectiveness of personalization programs in selected industries according to consumers in North America as of November 2021

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Sources

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Release date

March 2022

Region

North America

Survey time period

November 2021

Number of respondents

2,137 respondents

Supplementary notes

The source does not provide information about the type of the survey or the age of the respondents.

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