Broadcast ranked as the primary medium for political advertising in the United States, with a projected share of 51.5 percent of the total political ad spending in 2022. Connected TV might account for 15 percent of the advertising expenditures in the 2022 U.S. midterm elections.
Distribution of political advertising spending in the United States midterm elections in 2022, by media type
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AdImpact. (August 10, 2022). Distribution of political advertising spending in the United States midterm elections in 2022, by media type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1333400/us-political-ad-spending-midterms-by-media-type/
AdImpact. "Distribution of political advertising spending in the United States midterm elections in 2022, by media type." Chart. August 10, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1333400/us-political-ad-spending-midterms-by-media-type/
AdImpact. (2022). Distribution of political advertising spending in the United States midterm elections in 2022, by media type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1333400/us-political-ad-spending-midterms-by-media-type/
AdImpact. "Distribution of Political Advertising Spending in The United States Midterm Elections in 2022, by Media Type." Statista, Statista Inc., 10 Aug 2022, https://www.statista.com/statistics/1333400/us-political-ad-spending-midterms-by-media-type/
AdImpact, Distribution of political advertising spending in the United States midterm elections in 2022, by media type Statista, https://www.statista.com/statistics/1333400/us-political-ad-spending-midterms-by-media-type/ (last visited July 22, 2024)
Distribution of political advertising spending in the United States midterm elections in 2022, by media type [Graph], AdImpact, August 10, 2022. [Online]. Available: https://www.statista.com/statistics/1333400/us-political-ad-spending-midterms-by-media-type/