During the second quarter of 2022, several mobile app categories for Windows 10 distributed via the Microsoft Store saw higher usage and engagement from male users than female users. Approximately 87 percent of business apps were used by men, while only 13 percent of women engaged with apps in this category. Male users represented 85 percent of the audience for both entertainment and gaming apps.
Gender distribution of mobile app users worldwide in the Microsoft Store in 2nd quarter 2022, by category
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Appfigures. (August 29, 2022). Gender distribution of mobile app users worldwide in the Microsoft Store in 2nd quarter 2022, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1333394/microsoft-store-apps-gender-distribution-by-category/
Appfigures. "Gender distribution of mobile app users worldwide in the Microsoft Store in 2nd quarter 2022, by category." Chart. August 29, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1333394/microsoft-store-apps-gender-distribution-by-category/
Appfigures. (2022). Gender distribution of mobile app users worldwide in the Microsoft Store in 2nd quarter 2022, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1333394/microsoft-store-apps-gender-distribution-by-category/
Appfigures. "Gender Distribution of Mobile App Users Worldwide in The Microsoft Store in 2nd Quarter 2022, by Category." Statista, Statista Inc., 29 Aug 2022, https://www.statista.com/statistics/1333394/microsoft-store-apps-gender-distribution-by-category/
Appfigures, Gender distribution of mobile app users worldwide in the Microsoft Store in 2nd quarter 2022, by category Statista, https://www.statista.com/statistics/1333394/microsoft-store-apps-gender-distribution-by-category/ (last visited November 21, 2024)
Gender distribution of mobile app users worldwide in the Microsoft Store in 2nd quarter 2022, by category [Graph], Appfigures, August 29, 2022. [Online]. Available: https://www.statista.com/statistics/1333394/microsoft-store-apps-gender-distribution-by-category/
