In 2021, around 30 percent of Dutch survey respondents stated that they purchased fashion, accessories, and shoes once every two or three months. According to the survey, the most frequently bought category in the Netherlands was fashion. Almost 40 percent of respondents bought fashion products once a month, and over 20 percent two or three times a month.
Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency
Characteristic
Fashion
Accessories and jewelry
Shoes
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The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.
To the question: 'What is the frequency of your online orders for this type of goods?'. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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DPD. (March 15, 2022). Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1333353/netherlands-shoppers-purchasing-fashion-online/
DPD. "Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency." Chart. March 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1333353/netherlands-shoppers-purchasing-fashion-online/
DPD. (2022). Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1333353/netherlands-shoppers-purchasing-fashion-online/
DPD. "Share of Online Shoppers Buying Fashion, Accessories, and Shoes in The Netherlands in 2021, by Purchase Frequency." Statista, Statista Inc., 15 Mar 2022, https://www.statista.com/statistics/1333353/netherlands-shoppers-purchasing-fashion-online/
DPD, Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency Statista, https://www.statista.com/statistics/1333353/netherlands-shoppers-purchasing-fashion-online/ (last visited July 22, 2024)
Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency [Graph], DPD, March 15, 2022. [Online]. Available: https://www.statista.com/statistics/1333353/netherlands-shoppers-purchasing-fashion-online/