Frequency of personalizing customer experiences worldwide 2022

Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022

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Release date

April 2022

Region

Worldwide

Survey time period

December 2021 and January 2022

Number of respondents

7,500*

Method of interview

Online survey

Supplementary notes

* Among respondents, 3,450 were leading B2C decision makers in key enterprises, and 4,500 were consumers.

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Marketing personalization worldwide "

Other statistics that may interest you Marketing personalization worldwide

Overview

5

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5
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