According to a 2024 survey, about three-quarters (74 percent) of Thai consumers were interested in the ability to make purchases from the afterlife, for example, to continue providing for their families. Across the countries surveyed, consumers in France were among the least interested in this option, at 31 percent.
Share of consumers interested in post-death consumerism in selected countries worldwide in 2024
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Wunderman Thompson Commerce. (September 19, 2024). Share of consumers interested in post-death consumerism in selected countries worldwide in 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce. "Share of consumers interested in post-death consumerism in selected countries worldwide in 2024." Chart. September 19, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce. (2024). Share of consumers interested in post-death consumerism in selected countries worldwide in 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce. "Share of Consumers Interested in Post-death Consumerism in Selected Countries Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce, Share of consumers interested in post-death consumerism in selected countries worldwide in 2024 Statista, https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/ (last visited January 06, 2025)
Share of consumers interested in post-death consumerism in selected countries worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
