According to a 2022 survey, more than three-quarters (78 percent) of Thai consumers were interested in the ability to make purchases from the afterlife, for example, to continue providing for their families. Meanwhile, half of the respondents in the U.S. said they would be open to the idea of artificial intelligence (AI) doing the post-mortem shopping for them. Across the countries surveyed, consumers in the UK were among the least interested in this option, at 31 percent.
Share of consumers interested in post-death consumerism in selected countries worldwide in 2022
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* Except for Germany, Thailand, and United Arab Emirates, which had 1,000 respondents each, all other countries listed in the graph sampled 2,000 consumers.
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Wunderman Thompson Commerce. (August 1, 2022). Share of consumers interested in post-death consumerism in selected countries worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce. "Share of consumers interested in post-death consumerism in selected countries worldwide in 2022." Chart. August 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce. (2022). Share of consumers interested in post-death consumerism in selected countries worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce. "Share of Consumers Interested in Post-death Consumerism in Selected Countries Worldwide in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
Wunderman Thompson Commerce, Share of consumers interested in post-death consumerism in selected countries worldwide in 2022 Statista, https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/ (last visited July 22, 2024)
Share of consumers interested in post-death consumerism in selected countries worldwide in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1333312/interest-in-post-death-consumerism-by-country/
