Share of digital items being bought online APAC 2022, by country

Published by Statista Research Department, Sep 11, 2024
According to a 2022 survey among online shoppers in the Asia-Pacific region, 47 percent of online spending in India was on digital items. In comparison, the share of digital items from the total online spending in Japan was 28 percent in 2022.

Share of digital items being bought online in the Asia-Pacific region in 2022, by selected country

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Release date

August 2022

Region

Asia, APAC

Survey time period

March 25 to April 7, 2022

Number of respondents

10,000 respondents*

Special properties

shoppers who shop online at least once a month

Supplementary notes

*2,000 respondents from China, Japan, Australia, and India each; and 1,000 from Thailand and Indonesia each.

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