During a 2022 survey, 80 percent of responding consumers from across the globe stated they believed that it was appropriate for marketers to collect the brand purchase history of their clients. Less than half believed it was appropriate to collect information on clients' important life events.
Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Gartner. (April 21, 2022). Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner. "Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022." Chart. April 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner. (2022). Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner. "Types of Data Consumers Believed Were Appropriate for Marketers to Collect Worldwide as of April 2022." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner, Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022 Statista, https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/ (last visited December 21, 2024)
Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022 [Graph], Gartner, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
