During a 2022 survey, 80 percent of responding consumers from across the globe stated they believed that it was appropriate for marketers to collect the brand purchase history of their clients. Less than half believed it was appropriate to collect information on clients' important life events.
Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022
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Gartner. (April 21, 2022). Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner. "Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022." Chart. April 21, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner. (2022). Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner. "Types of Data Consumers Believed Were Appropriate for Marketers to Collect Worldwide as of April 2022." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
Gartner, Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022 Statista, https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/ (last visited November 21, 2024)
Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022 [Graph], Gartner, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1333192/types-consumer-data-marketers-collect/
