Personalization mistakes that broke trust in brands in APAC 2022

Published by Statista Research Department, Dec 10, 2024
In a 2022 survey conducted among consumers in the Asia-Pacific region, 27 percent of the respondents evaluated brands making contact in a creepy way unfavorably. In comparison, sending their consumers information in the wrong language was a personalization mistake that erodes trust in brands for 13 percent of the respondents.

Personalization mistakes breaking trust in brands in the Asia-Pacific region in 2022

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Release date

April 2022

Region

Asia, APAC

Survey time period

2022

Number of respondents

4,004 consumers

Special properties

from Australia, New Zealand, India, and Southeast Asia

Supplementary notes

Number of respondents in:
Australia - 1,004;
New Zealand - 1,000;
India - 1,002;
and Southeast Asia - 998.

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