In 2023, the most popular events in Germany were rock and pop concerts, as well as band performances. Other popular events included musicals such as Phantom of the Opera and Bundesliga soccer matches. The Allensbacher Markt- und Werbeträgeranalyse (AWA) survey researches views, consumer habits and media usage among the population in Germany on a broad statistical basis.
Leading types of events and activities in Germany from 2020 to 2023
Information on main unit: Base: German-speaking population ages 14 years and older in private households at the main place of residence in the Federal Republic of Germany
Information on total sample: 2020: 23,191 respondents, projection to 70.64 million people 2021: 22,563 respondents, projection to 70.54 million people 2022: 23,015 respondents, projection to 70.60 million people 2023: 23,524 respondents, projection on to 70.ß08 million people
Further information on methodology available here.
This question was asked during the survey in the following wording: "Several events are included in this list. Please name all the events you are interested in."
Multiple answers were possible. The sum of the percentages may therefore exceed 100 percent.
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IfD Allensbach. (June 18, 2023). Leading types of events and activities in Germany from 2020 to 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1333155/most-popular-events-and-activities-germany/
IfD Allensbach. "Leading types of events and activities in Germany from 2020 to 2023." Chart. June 18, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1333155/most-popular-events-and-activities-germany/
IfD Allensbach. (2023). Leading types of events and activities in Germany from 2020 to 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1333155/most-popular-events-and-activities-germany/
IfD Allensbach. "Leading Types of Events and Activities in Germany from 2020 to 2023." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/1333155/most-popular-events-and-activities-germany/
IfD Allensbach, Leading types of events and activities in Germany from 2020 to 2023 Statista, https://www.statista.com/statistics/1333155/most-popular-events-and-activities-germany/ (last visited January 08, 2025)
Leading types of events and activities in Germany from 2020 to 2023 [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/1333155/most-popular-events-and-activities-germany/
