During the second quarter of 2022, several mobile app categories distributed via the Google Play Store saw higher usage and engagement from male users than female users. Approximately 92 percent of auto and vehicle apps were used by men, while only eight percent of women engaged with apps in this category via the Google Play Store. Male users represented 88 percent of the audience for finance and business apps. In comparison, 48 percent of parenting apps were female users during the examined period.
Gender distribution of mobile app users worldwide in the Google Play Store in 2nd quarter 2022, by category
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Appfigures. (August 29, 2022). Gender distribution of mobile app users worldwide in the Google Play Store in 2nd quarter 2022, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1333145/google-play-store-apps-gender-distribution-by-category/
Appfigures. "Gender distribution of mobile app users worldwide in the Google Play Store in 2nd quarter 2022, by category." Chart. August 29, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1333145/google-play-store-apps-gender-distribution-by-category/
Appfigures. (2022). Gender distribution of mobile app users worldwide in the Google Play Store in 2nd quarter 2022, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1333145/google-play-store-apps-gender-distribution-by-category/
Appfigures. "Gender Distribution of Mobile App Users Worldwide in The Google Play Store in 2nd Quarter 2022, by Category." Statista, Statista Inc., 29 Aug 2022, https://www.statista.com/statistics/1333145/google-play-store-apps-gender-distribution-by-category/
Appfigures, Gender distribution of mobile app users worldwide in the Google Play Store in 2nd quarter 2022, by category Statista, https://www.statista.com/statistics/1333145/google-play-store-apps-gender-distribution-by-category/ (last visited November 21, 2024)
Gender distribution of mobile app users worldwide in the Google Play Store in 2nd quarter 2022, by category [Graph], Appfigures, August 29, 2022. [Online]. Available: https://www.statista.com/statistics/1333145/google-play-store-apps-gender-distribution-by-category/
