Success of personalization among businesses worldwide 2021

Published by Statista Research Department, Aug 24, 2023
During a 2021 survey carried out worldwide among representatives of businesses from the C-suite, marketing, merchandising, CX, product, and IT, 23 percent of respondents described their organization's personalization success stories as "inspiring" and another 35 percent as "quantitative." The remaining 42 percent called them either "anecdotal" or simply "non-existent."

Level of success of customer experience personalization among businesses worldwide as of November 2021

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Release date

November 2021

Region

Worldwide

Survey time period

as of November 2021

Number of respondents

>450

Special properties

among individuals in the C-suite, marketing, merchandising, CX, product, and IT

Supplementary notes

The source does not provide a survey date. The date provided is the release date. The source does not specify the type of the survey.

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Statistics on " Marketing personalization worldwide "

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Overview

5

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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Topics

Marketing personalization in the United StatesMarketing technologyMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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