Ability to personalize customer experiences among businesses worldwide 2021

Published by Statista Research Department, Aug 24, 2023
During a 2021 survey carried out worldwide among representatives of businesses from the C-suite, marketing, merchandising, CX, product, and IT, 74 percent of respondents stated they were able to personalize their customers' experiences to a certain extent. This share was further split into three categories: 14 percent who said they were able to do it "very well," 31 percent who were able to do it "well enough," and 19 percent who were able to do it "somewhat."

Ability to personalize customer experiences among businesses worldwide as of November 2021

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Release date

November 2021

Region

Worldwide

Survey time period

as of November 2021

Number of respondents

>450

Special properties

among individuals in the C-suite, marketing, merchandising, CX, product, and IT

Supplementary notes

The source does not provide a survey date. The date provided is the release date. The source does not specify the type of the survey.

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Statistics on " Marketing personalization worldwide "

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Overview

5

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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