In a 2022 survey conducted among consumers in the Asia-Pacific region, 35 percent of the respondents found digital experiences to be more important to build trust while 23 percent preferred in-person experiences. The share of respondents valuing digital experiences was the highest in India, compared to consumers from New Zealand who preferred in-person experiences more.
Consumer preference of digital or in-person channels for building trust in the Asia-Pacific region in 2022, by country or region
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Adobe. (April 27, 2022). Consumer preference of digital or in-person channels for building trust in the Asia-Pacific region in 2022, by country or region [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1333101/apac-digital-or-in-person-channel-importance-for-consumers-by-country/
Adobe. "Consumer preference of digital or in-person channels for building trust in the Asia-Pacific region in 2022, by country or region." Chart. April 27, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1333101/apac-digital-or-in-person-channel-importance-for-consumers-by-country/
Adobe. (2022). Consumer preference of digital or in-person channels for building trust in the Asia-Pacific region in 2022, by country or region. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1333101/apac-digital-or-in-person-channel-importance-for-consumers-by-country/
Adobe. "Consumer Preference of Digital or In-person Channels for Building Trust in The Asia-pacific Region in 2022, by Country or Region." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1333101/apac-digital-or-in-person-channel-importance-for-consumers-by-country/
Adobe, Consumer preference of digital or in-person channels for building trust in the Asia-Pacific region in 2022, by country or region Statista, https://www.statista.com/statistics/1333101/apac-digital-or-in-person-channel-importance-for-consumers-by-country/ (last visited December 21, 2024)
Consumer preference of digital or in-person channels for building trust in the Asia-Pacific region in 2022, by country or region [Graph], Adobe, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1333101/apac-digital-or-in-person-channel-importance-for-consumers-by-country/
